Lego Booth and Play Area at Celebration Anaheim
Lego had a large presence at Celebration Anaheim with a booth displaying current and upcoming sets along with a giant Darth Vader build that was going on all weekend. They had their store set up where they were selling their exclusive Tatooine Mini-build, along with other common sets, and they had a Play Area with photo ops and free mini ship builds.
New Constraction sets were announced each day, including Obi-Wan Kenobi, General Grievous, Commander Cody and Jango Fett.
Each day of Celebration fans could go to the Play Area and build a new mini ship which included an X-Wing Fighter, TIE Fighter, Millennium Falcon and Star Destroyer. There were six movie posters recreated with Minifigures that were given away during the course of the weekend as well.
One of the big draws was a large TIE Fighter that had lights and a graphics screen inside it that fans could have their picture taken in. Also on hand were large bins of Lego where kids could take time out from the floor to build whatever they could imagine.
One of the best parts of the Lego booth was a large screen that was showing Lego advertisements and movies all weekend long. It came in handy on Thursday morning of the convention because they were livestreaming the J.J. Abrams and Kathleen Kennedy panel.