This year is a big one for both LEGO and the Star Wars brand as the line is celebrating its 15th Anniversary, new sets are coming from the Star Wars Rebel animated show and new films are on the horizon. Lego has the number 1 movie two weeks in a row with The Lego Movie and not only has the currently released line of supporting sets been doing well, the hugely detailed Metal Beard’s Sea Cow (70810) was just announced for release in March.
Lego showed off both The Ghost (75053) and The Phantom (75048) yesterday at their both at Toy Fair. Today we have the official press release and photo for The Ghost. The large set includes 929 elements, four minifigures and has an MSRP of $89.99. The set is due in August.
New LEGO® Star Wars™ Building Sets Inspired by Upcoming Star Wars Rebels™ Television Series Land on August 1
-New sets coincide with the 15th anniversary of The LEGO Group and Lucasfilm Partnership-
NEW YORK, AMERICAN INTERNATIONAL TOY FAIR (February 17, 2014) – LEGO Systems, Inc. today announced new LEGO® Star Wars™ products based on the all-new Star WarsRebels™ animated television series scheduled to premiere on Disney Channel this fall before it appears regularly on Disney XD. The action-filled series is the highly anticipated follow-up to Star Wars: The Clone Wars™ and will introduce a cast of exciting new characters in the Star Wars universe. The new building sets were unveiled at a Disney Consumer Products event Monday, February 17 by Freddie Prinze, Jr., who stars as Kanan Jarrus in the new Star Wars Rebels series. The company presented him with a custom 2-foot tall replica of his minifigure made completely out of LEGO bricks by Master Builders.
LEGO Star Wars Rebels Building Sets Launch August 1
LEGO Star Wars The Ghost building set is based off of the Rebel heroes’ starship, The Ghost, which has dual cockpits, a 360-degree rotating turret, two spring-loaded shooters and ejecting escape pods. The building set features 929 pieces and several new LEGO minifigures with assorted tools including Kanan Jarrus, Hera Syndulla, Zeb and a Stormtrooper™. Designed for ages 9 and up, the kit will retail for $89.99.
The second building set, LEGO Star WarsPhantom, is an attack shuttle that works in conjunction with The Ghost set. The two models can be combined and the Phantom model features 234 pieces and includes folding wings, tools and a detachable cockpit with cargo hold where pilot Ezra Bridger can store his cadet helmet and blaster. Ezra Bridger and his grumpy Droid companion, Chopper, are also brought to LEGO minifigure form. The set is designed for ages 7 and up and will retail for $24.99.
The LEGO Group and Lucasfilm Celebrate 15 Great Years Together
The introduction of LEGO Star Wars Rebels coincides with the 15th anniversary of the LEGO Star Wars collection, the first licensed property ever to come to life in LEGO form. The LEGO Group and Lucasfilm partnership has produced a wide variety of iconic construction sets since the first toys were released in 1999. Through the years, the LEGO Star Wars toy brand has offered more than 300 unique building sets from the original trilogy and newer storylines.
The two LEGO Star Wars Rebels models join 23 other new LEGO Star Wars sets that will be introduced throughout the anniversary year, including such icons as the Snowspeeder™ and the Imperial Star Destroyer™. A new collection of Microfighters builds mini versions of Star Wars icons and each includes a collectible minifigure.
15 Years of LEGO Star Wars
Since its launch in 1999, LEGO Star Wars has connected generations of fans who grew up with the original Star Wars films and building with LEGO bricks to today’s children who discover the Star Wars universe through exciting new content and toys, making it one of the best examples of intergenerational play.
- More than 200 million LEGO Star Wars products have been sold in 15 years; last year, nearly 16 million sets were sold worldwide, equaling an average of 43,397 boxes per day, 1,808 boxes per hour and 30 boxes per minute
- 323 LEGO Star Wars sets have been created to date
- 600 LEGO Star Wars minifigures have been introduced to enhance creative fun and collectability
“The 1999 introduction of LEGO Star Wars marked the first time we partnered with a studio to bring someone else’s stories and characters to life, and our co-produced line of toys constitutes some of our best-selling and most beloved LEGO products around the world,” said Jill Wilfert, vice president of licensing and entertainment for The LEGO Group. “We are thrilled to be celebrating the 15th year of our successful partnership with Lucasfilm and we look forward to continuing to deliver a creative LEGO building experience for Star Wars fans of all ages for years to come.”
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About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world’s leading manufacturers of creatively educational play materials for children. The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit the virtual LEGO world at www.LEGO.com
LEGO, its logo, the brick & knob configuration and the Minifigure are trademarks of The LEGO Group. ©2014 The LEGO Group.
About Lucasfilm Ltd.
Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; Lucasfilm Animation, which is currently producing content for film and television, including Star Wars: The Clone Wars, a CG-animated half-hour television series; and Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Additionally, Lucasfilm Singapore, produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm’s motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, Calif.
STAR WARS, Star Wars: Rebels and related character names are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates.
©2014. TM & © Lucasfilm Ltd. All rights reserved.