NYCC: Mattel
When it comes to action figures, Mattel is as busy if not more so than Hasbro and their booth at New York Comic Con was quite impressive. They showed off plenty of DC superhero figures, which we skipped, and their Monster High dolls were insanely popular with Webarella being highly sought after.
They were still showing off Man of Steel toys and the Back to the Future Hoverboard was in the case but we mostly looked at the wrestling and Masters of the Universe toys, including the very impressive Castle Grayskull which is still on schedule for release later this year.