New York Comic Con 2016: Lego
Lego used New York Comic Con to promote their DC Comics line of sets, including the newly announced Arkham Asylum which will be a Toys-R-Us exclusive, debuting in November.
At the front of their booth they had life-sized statues of Supergirl and Harley Quinn and fans could help build large minifigure versions of Batman and friends during the weekend. Lego also had several large boards set up and fans could build small mural panels to go on them. Much of the booth was made up of large build stations either for the large minifigure builds or the murals and it was busy every time we went by.