HASBRO ANNOUNCES 2-DAY VIRTUAL EVENT “HASBRO PULSECON”

– THE ULTIMATE POP CULTURE CELEBRATION FOR FANS

Hasbro PulseCon Promises Front Row Access via Livestream to Hasbro’s Iconic Fan Brands, Music and Entertainment September 25-26, 2020; Only on the Hasbro Pulse YouTube Channel

PAWTUCKET, RI – August 31st, 2020 – Hasbro, Inc. (NASDAQ:HAS) today announced the first-ever Hasbro PulseCon, a 2-day virtual event that gives fans unprecedented access to their favorite Hasbro brands, music & entertainment. Taking place on September 25-26, 2020 exclusively on the Hasbro Pulse YouTube Channel and hosted by SYFY Wire on-air correspondent, writer, and producer, Jackie Jennings, Hasbro PulseCon promises fans in the US and Canada a front row seat to panels, talent appearances, brand reveals, product giveaways and more; connecting consumers to their favorite brands in an immersive, one-of-a-kind setting that, along with the eOne portfolio, will bring fans the best in entertainment, music, and toys. Announcements for new innovations and product reveals will take place for brands including Dungeons & Dragons, G.I. Joe, Magic: The Gathering, Power Rangers, Transformers as well as premiere partner brands Marvel, Star Wars™, Ghostbusters, and more.

Hasbro PulseCon delivers the experience and connection of conventions for free and right from the comforts of fans’ homes. Highlights from the virtual event will consist of live unboxings, over 50 new product reveals and pre-orders, coveted Hasbro PulseCon exclusive merchandise, livestream panels featuring celebrities and audience Q&A, and surprise experiences. “To be a part of this new virtual experience that celebrates fan culture and incorporates so many different iconic entertainment properties is truly a thrilling opportunity and I can’t wait for fans to check it out,” says Jackie Jennings, Hasbro PulseCon host.

“We are constantly impressed by our fan community and their unwavering passion for Hasbro brands. The Hasbro Pulse community was built with them in mind, and we’re excited to take fan-first engagement with our Pulse platform even deeper,” says Eric Nyman, Chief Consumer Officer, Hasbro. “We’re looking forward to celebrating the fans, providing community connection at a time where everyone needs it most, and ultimately delivering a peek behind the curtain on their favorite brands in a way only Hasbro can.”

Fans will also be able to get their hands on Hasbro PulseCon exclusive items, available only at Hasbro PulseCon in the US & Canada, including:

• • Ghostbusters Plasma Series Tully’s Terrible Night (Ages 4 and Up / Approx. Retail Price: $49.99 / Available: September 2020)

• • G.I. Joe Classified Series Snake Supreme Cobra Commander Action Figure (Ages 4 and Up / Approx. Retail Price: $29.99 / Available: September 2020)

• • Power Rangers Lightning Collection Mighty Morphin Lord Drakkon Evo III Figure (Ages 4 and Up / Approx. Retail Price: $49.99 / Available: September 2020)

• • Transformers: Generations War for Cybertron Trilogy: Quintesson Pit of Judgement 5-Pack (Ages 8 and Up / Approx. Retail Price: $69.99 / Available: September 2020)

• • Marvel Legends Series 6-Inch Hellfire Club Collection (Ages 4 years and up / Approx. Retail Price: $79.99 / Available: September 2020)

• • Marvel Legends Series 6-Inch X-Men Marvel’s Logan & Charles Xavier Figure 2-Pack (Ages 14 years and up / Approx. Retail Price: $49.99 / Available: September 2020)

• • Star Wars: The Vintage Collection Star Wars: The Clone Wars 501st Legion ARC Troopers Figure 3-Pack (Ages 4 years and up / Approx. Retail Price: $49.99 / Available: September 2020)

• • Star Wars: The Black Series Heroes of Endor Figure Set (Ages 4 years and up / Approx. Retail Price: $109.99 / Available: September 2020)

• • Star Wars: The Black Series 6-Inch-Scale Hoth Wampa Figure (Ages 4 years and up / Approx. Retail Price: $29.99 / Available: September 2020)

Additional details and scheduling will be announced soon. To stay up to date, fans can follow @HasbroPulse on Instagram and visit HasbroPulseCon.com for more details.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)

STAR WARS and related properties are trademarks and/or copyrights in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

About Jackie Jennings
Jackie Jennings is a writer, director, and performer who was previously a staff writer on TruTV’s The Chris Gethard Show, a contributing writer on TBS’s The Detour, a staff writer/performer at Above Average (she directed the series Baited w/ Ziwe), and a producer on SeeSo’s My Brother, My Brother and Me. Jackie currently is an on-air correspondent, writer, and producer for SyFy Wire. Jackie is represented by AGI Entertainment Media & Management.