Imperial Holocron

Star Wars Collecting News and Information

Her Universe Apparel Debut at Disney’s Star Wars Weekends

Categories: Her Universe, Recent Features

Tags: Ashley Eckstein, Disney, Her Universe, Star Wars Weekends

Comments: Comments Off

Published on: May 13, 2013

On the heals of her May the 4th debut, Ashley Eckstein is showing off a new selection of Star Wars apparel that will be available beginning this week, May 17th, at Star Wars Weekends.

The Disney Hollywood Studios event runs from May 17th through June 9th and will be hosted by Ashley and James Arnold Taylor.

Ashley Eckstein Debuts New Star Wars™ by Her Universe
Apparel at Disney’s Star Wars Weekends 2013

NEW YORK, NY – MAY 13th, 2013 – The Force is back at Disney’s Hollywood Studios theme park as Star Wars Weekends returns May 17th through June 9th. Fans from all over the world come to share their love of all things Star Wars and Disney during this special event. Returning for the fifth year in a row is actress Ashley Eckstein, the voice of Ahsoka Tano from Star Wars: The Clone Wars and founder of the popular sci-fi merchandise line for fangirls, Her Universe™. As with previous years, Eckstein will be bringing an all-new, unique range of Star Wars by Her Universe designs to the month-long event at Disney’s Hollywood Studios including fashion tops, tunics, tanks and dresses located in Darth’s Mall. Eckstein will be meeting fans and signing autographs every day during the event and she will also be returning as host for Behind the Force: Star Wars Voices each weekend.

“As a lifelong Disney fan, it’s a dream come true for me to return to Disney’s Star Wars Weekends and debut my new Her Universe merchandise,” said Eckstein. “It’s been an honor to work with Disney to create designs for this event. We have an assortment of new items for female fans of all ages, including our new exclusive Return of the Jedi necklace in honor of the 30th Anniversary!”

Her Universe has only made 1,250 necklaces to celebrate the 30th Anniversary of this beloved movie. This extremely limited edition piece will come with an autographed certificate by Eckstein and will only be sold at select Her Universe events debuting at Star Wars Weekends. Only 500 necklaces will be available for sale at Disney starting on May 17th. They are available on a first-come-first-serve basis. Also debuting at the event will be will the highly anticipated Rogue Squadron dress and X-Wing Pilot tank top. Other items premiering will be matching youth and adult R2-D2 tunic tops, an adorable youth Princess Leia tunic top, retro women’s fashion tops and a limited edition Asajj Ventress costume top.

Photo credit: – Kelsey Edwards Photography- http://www.kelseyedwardsphoto.com/

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Disney’s Star Wars Weekends
Running every Friday, Saturday and Sunday from May 17th through June 9th, Disney’s Star Wars Weekends is an annual event at Disney’s Hollywood Studios theme park celebrating all things Star Wars. In addition to offering fans a unique opportunity to join Jedi Masters, Sith Lords and Star Wars celebrities for special shows, presentations, memorabilia and the all-new Star Tours attraction: Star Tours –The Adventures Continue. For more information on Star Wars Weekends, visit: disneyworld.com/starwarsweekends or disneyparks.com/blog.

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

[View with PicLens]

May the 4th Event Roundup

by E...

Categories: Hasbro, Her Universe, Lego, Sideshow Collectibles

Tags: FCBD, Free Comic Book Day, Hasbro, Her Universe, Lego, May the 4th, Sideshow Collectibles

Comments: Comments Off

Published on: May 3, 2013

There will be a lot of stores holding events tomorrow in celebration of May the 4th Be With You. We’ve pointed out a couple, including Lego, Hasbro, Her Universe and Sideshow but there are a lot more.

StarWars.com posted a May the 4th Microsite with details on quite a few events around the country along with other ways to celebrate; including movie marathons and even recipes for Star Wars themed Mocktails.

Also, be sure to head over to Roqoo Depot’s May the 4th roundup which is pretty comprehensive.

If all of the Star Wars events aren’t enough, don’t forget that Saturday is also Free Comic Book Day which includes a Star Wars comic from Dark Horse. To find your local comic book store, check out the Comic Shop Locator Service.

Hot Topic and Her Universe Join Forces for Star Wars Day 2013

by E...

Categories: Her Universe

Tags: Ashley Eckstein, Dress, Her Universe, Hot Topic, May the 4th, T-Shirt

Comments: Comments Off

Published on: May 2, 2013

Ashley Eckstein’s Her Universe will be teaming up with Hot Topic to offer several new exclusive items and they’re debuting this weekend for May the 4th Be With You! The offerings include two new dresses and several t-shirts. And, if you’re one of the first 500 to order from HotTopic.com you’ll receive a free cinch sack. Check out the press release, photos and the video from Ashley for a look at all the new Star Wars clothing.

NEW YORK, NY – May 1st, 2013 – Star Wars fans already know that the Force is everywhere but on May 4th the stars align for those who live and breathe every moment of the Star Wars saga. This day is a special opportunity to celebrate all things in that “galaxy far, far away” and, of course, to say, “May the 4th Be With You!” For the second year in a row, Her Universe™, the leading sci-fi merchandise line for fangirls, is teaming up with Hot Topic to offer new exclusive Star Wars dresses and fashion tops created by actress and entrepreneur Ashley Eckstein, voice of Ahsoka Tano from Star Wars: The Clone Wars.

On May 4th, the popular Star Wars By Her Universe line will debut six new fashion pieces exclusively on Hottopic.com. The first 500 customers who purchase a Star Wars by Her Universe item online at Hottopic.com beginning at 1am PST on May 4th will receive a FREE Star Wars by Her Universe cinch sack. In addition, all day on May 4th Hottopic.com and Starwars.com (the official Star Wars website), and their social media sites, will celebrate this special fan holiday with fan-themed content and giveaways.

“I am thrilled to be working with Hot Topic again to celebrate May the 4th Be With You,” said Ashley Eckstein. “I am also excited to debut a new design with one of our favorite guest designers, Denise Vasquez. Denise brought her unique ‘Day of the Dead’ inspired style to a new design featuring Boba Fett.”

With the growing audience of female Star Wars fans, Hot Topic and Her Universe have a number of new tops and, for the first time, Star Wars by Her Universe dresses to offer them. The new Hot Topic apparel line features popular villains Boba Fett and Darth Vader as well as fan favorite Rebels Han Solo, Luke Skywalker and Princess Leia.

In celebration of “May the 4th Be with You,” Her Universe will also be offering 20% off of all current Star Wars apparel on www.HerUniverse.com on May 4th (Hot Topic product only available on Hottopic.com). In addition, while visiting the Her Universe website, fans can also view the past and present honoree’s for “fangirl of the day” – part of a very special year-long campaign, the “Year of the Fangirl,” which spotlights and recognizes fangirls of all ages showing their diversity, dreams and interests. Anyone can nominate a fangirl to be highlighted on the site. Go to www.HerUniverse.com for more information.

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC Worldwide for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Hot Topic
Hot Topic is a mall- and web-based specialty retailer beloved by rebellious and expressive teens for more than 20 years. Hot Topic offers music and pop culture junkies band-related apparel and accessories, licensed merchandise, and fashion apparel and accessories. Hot Topic operates 621 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic) and Instagram (instagram.com/hottopic).

[View with PicLens]

Her Universe Adds “Ask Ellen” Online Column

by E...

Categories: Movies, TV & Entertainment

Tags: Ask Ellen, Dr Ellen Connell, Her Universe, Year of the Fangirl

Comments: Comments Off

Published on: March 6, 2013

Her Universe - Ask Ellen

Last week, Ashley Eckstein kicked off the Year of the Fangirl campaign and this week she’s announcing a new monthly online column called “Ask Ellen.” The column, written by Dr. Ellen Connell, will address bullying and other issues that fangirls may encounter.

HER UNIVERSE CREATOR ASHLEY ECKSTEIN REVEALS NEW MONTHLY ONLINE COLUMN, “ASK ELLEN,” OFFERING SUPPORT AND ADVICE FOR FANGIRLS

NEW YORK, NY – March 5th, 2013 – Bullying has been a major problem in the fangirl community and actress Ashley Eckstein has been an advocate in the anti-bullying movement. Wanting to help fight this issue and many other concerns which directly affect fangirls, Eckstein, the voice of Ahsoka Tano on Star Wars: The Clone Wars, and founder of Her Universe™, a leading sci-fi apparel line for women, announced today a new monthly online column offering support and advice to female fans on matters that affect them. The new “Ask Ellen” column is written by Ellen Connell and will run throughout the month on the Her Universe blog at www.HerUniverse.com. “Ask Ellen” will be an ongoing sounding board addressing everyday issues that affect the lives of fangirls and offering possible solutions to these problems.

“Ellen and I have been friends for many years now,” said Ashley Eckstein. “This past summer after attending San Diego Comic Con together we both felt a need to do more for the fangirl community. I wanted to find a way to offer advice to fangirls dealing with everyday issues like bullying and Ellen felt compelled to put her knowledge from her studies in clinical psychology to good use. Together we came up with the idea for our column, ‘Ask Ellen.’ I grew up reading the ‘Dear Abby’ column in the newspaper, so I am very excited to be able to offer something similar to our fangirls.”

Ellen Connell has a Psy.D in Clinical Psychology and is working towards becoming licensed as a Psychologist in California. Before returning to graduate school for her degree, she worked in the animated television and film industry for several years. Two of those years, she worked at Lucasfilm Animation as a Script and Casting Assistant Production Manager for the first season of Star Wars: The Clone Wars, and met Eckstein. Although Connell loved working on The Clone Wars, she also felt called toward another passion—helping people directly as a therapist. Having grown up as a theatre geek who loved fantasy, Connell didn’t always fit in with the other kids in her class, and she remembers feeling the loneliness that came from thinking that she didn’t belong. After learning to improve her self-esteem as an adult, she felt a desire to help people, especially girls, who struggle to feel better about themselves. Connell left Lucasfilm to attend graduate school, training in psychology, and is currently working as a psychotherapist in San Diego.

“I’m really excited to work with Ashley and the Her Universe community through the ‘Ask Ellen’ column,” Connell said. “I hope to offer support to girls who are struggling to feel good about themselves. I’m glad Her Universe provides a community for fangirls, and I look forward to contributing to it in any way I can.”

The “Ask Ellen” column is part of a special year-long campaign, “Year of the Fangirl,” which will highlight and recognize one of the fastest growing segments of the sci-fi/fantasy/pop culture audience…women. Every day a different fangirl will be spotlighted on HerUniverse.com, to showcase the community’s diversity, dreams and interests.

The “Year of the Fangirl” campaign officially launched February 25th; however, additional elements and opportunities for female fans will be added throughout the year including a very special event in coordination with San Diego Comic Con. More information will follow soon.

About Her Universe

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC Worldwide for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Ellen Connell

Ellen Connell has a doctorate in Clinical Psychology and is working towards becoming licensed as a Psychologist in California. She enjoys helping fellow geeks feel confident and more at ease, and she is happy to offer support and information to the Her Universe community. Follow her on Twitter @DrEllenConnell.

Her Universe Launches Year of the Fangirl

by E...

Categories: Movies, TV & Entertainment

Tags: Amy Ratcliffe, Ashley Eckstein, Erin Kelahan, Her Universe, Lillian Skye, Tricia Barr, Victoria Schmidt, Year of the Fangirl

Comments: Comments Off

Published on: February 25, 2013

Ashley Eckstein issued a press release today announcing her “Year of the Fangirl” campaign for 2013. Full press release below.

Star Wars Actress Ashley Eckstein and Her Universe Launch

The “Year of the Fangirl” Campaign for 2013

NEW YORK, NY – February 25th, 2013 – Ashley Eckstein, the voice of Ahsoka Tano on the television series, Star Wars: The Clone Wars, and founder of Her Universe, the groundbreaking sci-fi apparel line for fangirls, announced today a very special year-long campaign to highlight and recognize one of the fastest growing and important segments of the sci-fi/fantasy/pop culture audience…women. Geek Girls, as they sometimes are affectionately known, can be found in every walk of life and beginning today, HerUniverse.com will shine the spotlight on a different fangirl every day showing their diversity, dreams and interests. Featured fangirls will be selected from submissions by way of fans and a team of 5 fangirl contributors, personally picked by Eckstein, who will be searching across the U.S. and the world for individual stories of every day female fans.

“From day one, it’s been very important to me to make Her Universe a positive and supportive community for fangirls,” said Ashley Eckstein. “I’ve traveled the nation over the past 2 years with Her Universe and I have been inspired by so many amazing women. There are several great outlets that highlight fangirl celebrities and pop culture news but I wanted to create a place where we will share the stories of everyday women who are proudly letting their geek flag fly! If she considers herself a fangirl, we want to hear her story!”

Eckstein is encouraging fans to submit their choice for a “fangirl of the day” on the Her Universe website. Fangirls of any age can be nominated and profiled; however, fangirls under the age of 13 must be nominated by their parent or guardian. Starting today, the fangirl form can be found on the Her Universe website (www.heruniverse.com) with questions to be filled out about the female fan to be profiled. Once completed, individuals can submit the form on the site, and attach a photo (optional). Each day, Eckstein and the fangirl volunteers, will spotlight a “fangirl of the day” on the Her Universe website and its social media platforms.

The Geek Girl contributors Eckstein has assembled for this project reflects the variety and creative nature of the fangirl community:

Tricia Barr – a professional engineer, author, and founder of FANgirl Blog, which focuses on discussing Star Wars, strong female characters, and storytelling.

Erin Kelahan – a longtime sci-fi/fantasy fangirl and passionate supporter of Her Universe and fangirls everywhere. Erin’s goal in life is to help as many people as possible find and embrace their inner geek.

Amy Ratcliffe – a freelance writer, Star Wars enthusiast, twitter addict and all-around geek who enjoys most things sci-fi and fantasy. Amy has written about comics, cosplay, conventions, and other topics around the internet and in print.

Victoria Schmidt – a veteran cosplayer “Scruffy Rebel,” and co-founder of the geek girl fashion and style blog, “Set To Stunning.” A geek fashion trendsetter who has spent her life devoted to a broad range of fandoms.

Lillian Skye – a Star Wars fan since before she could hold a lightsaber, now a junior in high school, Lillian writes for a student run publication published weekly by the Tampa Bay Times and has her own blog for geek chic Star Wars fans called “Fangirls in the Force.”

The “Year of the Fangirl” campaign officially launches today, February 25th, on www.heruniverse.com but additional elements and opportunities for Geek Girls will be added throughout the year, including a very special event in coordination with San Diego Comic Con. More information will follow soon.

About Her Universe

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

Her Universe founder Ashley Eckstein (above left) is launching a very special campaign for 2013, The “Year of the Fangirl,” which spotlights fangirls all over the world on Heruniverse.com. The five fangirl contributors who will be assisting Eckstein in searching for stories of fangirls from around the world for the “Year of the Fangirl” campaign are, from top to bottom (L to R): Tricia Barr, Erin Kelahan, Amy Ratcliffe, Victoria Schmidt, and Lillian Skye.

Her Universe Debuts New Valentine’s Day Quote Tees

by E...

Categories: Uncategorized

Tags: Ashley Eckstein, Doctor Who, Her Universe, Quote Tees, Star Trek, Star Wars, Valentine's Day

Comments: Comments Off

Published on: January 30, 2013

Just in time for Valentine’s Day, Ashley Eckstein is debuting a new set of T-shirts featuring insider sayings from three of the most popular sci-fi franchises. Check out the press release and photos below, and then head over to HerUniverse.com to order your shirts, and check out all the other excellent shirts and jewelry.

Is She The R2-D2 To Your C-3PO? Then Her Universe Has You Covered With New Valentine’s Day Quote Tees Designed By Star Wars Actress Ashley Eckstein

NEW YORK, NY – January 30, 2013 – She’s the Princess Leia to your Han Solo, your cosplay confidante, and the best friend you share all-day Doctor Who marathons with – she totally gets your geeky side. So, what do you give the fangirl who’s the love of your life or if YOU are a Geek Girl looking for a gift for yourself? Her Universe&trade has the perfect Valentine’s Day present for the fangirl who is both nerdy and stylish. Ashley Eckstein, the voice of Ahsoka Tano on Star Wars: The Clone Wars and founder of the sci-fi apparel line, Her Universe, revealed today three new quote tees featuring insider sayings from Star Wars, Doctor Who and Star Trek such as:

Star Wars – You Are The Scoundrel To My Princess / You Are The Clone To My Trooper / You Are The Wookiee To My Win

Doctor Who – You Are The Bow Tie To My Suspenders / You Are The Key To My TARDIS / You Are The Doctor To My Companion

Star Trek- You Are The Logic To My Vulcan / You Are The Purrr To My Tribble / You Are The Captain To My Starship”

I’ve been seeing these types of posters everywhere! ‘You Are The Macaroni To My Cheese,’ ‘You Are The Peanut Butter To My Jelly,’” said Eckstein. “I love them and I wanted to make sci-fi versions in time for Valentine’s Day! It’s never been so sweet to give the gift of nerd!”

For the quote Tees Eckstein has worked with fellow fangirl, Anne Convery, as a guest designer. Convery is a self described “suburban nerd,” graduate student and wife of Star Wars: The Clone Wars Supervising Director Dave Filoni. “I had a blast playing with the iconography,” said Convery. “For example, Doctor Who has such a rich universe for us all to play in. When Ashley and I brainstormed the ‘You are the __ to My __’ shirt, it really brought home to me just how key the relationships are in Doctor Who.”

“When I think of the iconic Geek Girl, I think of Anne,” said Eckstein. “She is such an inspiration to me. I have been picking Anne’s brain on designs for a few years now and it’s about time that we collaborated on something for Her Universe!”

The Star Wars, Doctor Who and Star Trek Quote Tees are available to order now at www.heruniverse.com. Make sure to order no later than February 6th to guarantee delivery by February 14th, Valentine’s Day.

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Anne Convery
Anne Convery is a self described “suburban nerd, wife and graduate student whose major fandoms are J.R.R. Tolkien, Neil Gaiman and Doctor Who.” She also has a good vocabulary for the Star Wars universe, but, as she claims, due mostly by osmosis as it jumps from her husband’s (Star Wars: The Clone Wars Supervising Director Dave Filoni) head and into hers. She has no other way of explaining how she knows random trivia like the working title of the first Star Wars movie or what planet Togruta are from.

: Ashley Eckstein revealed today new Her Universe quote tees, perfect for Valentine’s Day, featuring insider sayings from Doctor Who.

: Ashley Eckstein revealed today new Her Universe quote tees, perfect for Valentine’s Day, featuring insider sayings from Star Trek.

: Ashley Eckstein revealed today new Her Universe quote tees, perfect for Valentine’s Day, featuring insider sayings from Star Wars.

page 1 of 1

M	T	W	T	F	S	S
« Apr
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30	31

Imperial Holocron

Her Universe Apparel Debut at Disney’s Star Wars Weekends

Ashley Eckstein Debuts New Star Wars™ by Her Universe Apparel at Disney’s Star Wars Weekends 2013

Related Posts

May the 4th Event Roundup

Related Posts

Hot Topic and Her Universe Join Forces for Star Wars Day 2013

Related Posts

Her Universe Adds “Ask Ellen” Online Column

HER UNIVERSE CREATOR ASHLEY ECKSTEIN REVEALS NEW MONTHLY ONLINE COLUMN, “ASK ELLEN,” OFFERING SUPPORT AND ADVICE FOR FANGIRLS

Her Universe Launches Year of the Fangirl

Star Wars Actress Ashley Eckstein and Her Universe Launch

The “Year of the Fangirl” Campaign for 2013

Her Universe Debuts New Valentine’s Day Quote Tees

Related Posts

Ashley Eckstein Debuts New Star Wars™ by Her Universe
Apparel at Disney’s Star Wars Weekends 2013